Where our story begins

Vision

The name Dohar comes from the Chechen word “д ухар”, which means clothes and costume.

Our vision is simple: to redefine modest fashion with meaning, quality and elegance.

We believe that modesty is not just about how we dress, but also about how we express our faith, our confidence, and our identity.

---

Trip

As a Muslim woman living in Europe, I have often faced the challenge of finding modest clothing that truly represents who we are – stylish, comfortable, and rooted in our values.

That challenge became the spark behind Dohar.

We started with hijabs, the heart of modest fashion, and In shaa Allah we are gradually expanding to complete modest collections designed to unite faith, comfort and sophistication.

---

Purpose

At Dohar, quality is more than a goal – it is a responsibility.
We see it as an amanah (trust) to offer only what meets the standards our sisters deserve: beautiful, sustainable and accessible garments.

Our purpose is to make modest shopping easier and more inspiring for Muslim women everywhere – a place where modesty is celebrated and every garment tells a story of faith and elegance.